AdWords University: The Complete Guide to AdWords
...Take your website to the next level.
AdWords 101: A Beginner's Guide
Quickly gain competence with AdWords campaigns and get your ads up and running in a reasonably streamlined manner with AdWords 101: A Beginner's Guide.
When it comes to AdWords, there really are no secrets. AdWords is about understanding how Google AdWords work, smart campaign management, streamlining campaigns and seeking out the best way to bid and the best keywords to bid on. Organization skills also come into play, and with AdWords 101, you know what you're doing from step one. There really is no other way to learn AdWords than the tried and true steps taken in this book.